We create and manage TikTok ad content

TikTok Ads management and performance content. The best-performing ads on TikTok don't look like ads. They look like the platform.

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Spent

$30,000,000

in managed spend on TikTok

Brands

70+

brands scaled

Creative

10,000+

creatives launched

What the TikTok Ad service covers

This is what you’ll get as part of our TikTok Shop service

Creative Strategy & Briefing

Concepts & hooks for TikTok's feed

Built around audience intent

Designed for conversion signals

Paid Media Management

End-to-end campaign setup

Audience targeting & bidding strategy

Daily optimisation in TikTok Ads Manager

Creative Testing & Iteration

Continuous format & hook testing

Creators & messaging tested at scale

Identify & scale winning ads fast

Performance Optimization

Real-time performance monitoring

Structured optimisations for ROI

Reduces wasted spend

UGC Ad Production

Creator-led content for paid performance

Edited & optimised for conversion

Built specifically for TikTok ads

Transparent Reporting

Clear, no-fluff performance reporting

Tied to metrics that matter

No vanity numbers

TikTok paid media management that
understands the platform

We manage TikTok Ads as part of a connected ecosystem where your Shop data, creator performance, organic, and paid strategy all feed each other.

TikTok
Ads

Shop Ads

Product Shopping Ads, LIVE Shopping Ads, and Video Shopping Ads. Built around your catalogue and optimised for GMV. Your Shop and your ads working as one engine.

In-Feed & Spark Ads

In-Feed Ads and Spark Ads are TikTok's highest-trust ad format. We identify winning creator posts and amplify them for maximum reach and conversion.

GMV Max

TikTok's automated campaign type designed to maximise gross merchandise value across all placements. We manage and optimise GMV Max as part of a full-funnel strategy.

Retargeting

Custom audience builds from your Shop and website data. We retarget engaged viewers, video watchers, and Shop visitors, turning warm interest into purchase.

Conversion Campaigns

Full-funnel conversion campaign management. Prospecting, warm retargeting, and re-engagement. Built on TikTok Pixel data and tuned weekly against GMV and ROAS targets.

Creative Testing Frameworks

We test content hooks and formats at scale. We identify what drives conversion and systematically scale winning creative into paid distribution.

Lets Talk

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Creativity thrives within your ecosystem

We build always-on conversion systems that support scale

Infinity Loop Diagram

"For You have been instrumental in the turnaround of the Nutravita TikTok Shop over the past six months. Their strategic expertise and hands-on support rapidly transformed performance, leading to the creation of multiple top-selling products in a short period of time. We’re incredibly grateful to the entire For You team for driving such impactful and sustained growth."

Nutravita

"We started on TikTok in October 2024 with an independent agency and decided to move to FYA to help us scale. We were looking for a more experienced agency that had good clout with Tik Tok Account Managers and who could offer a full 360 service including management of our Lives. We believe FYA have a good team that helped us grow and scale the business."

Diso

"We have found the team an absolute pleasure to work with. They are innovative, always stay on top of current trends and approach every project with a can-do attitude. Their hands on approach to briefing creators ensures high-quality videos for each part of the funnel while keeping to best practices!"

Gym + Coffee

For You are one of the market leaders when it comes to adapting and optimising marketing efforts to the platform, showing what a great TikTok First approach looks like. By taking a pragmatic, data led approach to creative in particular on the platform, For You have found a path to scale with every brand they work with.

TikTok Vertical Manager

For You helped us with our first venture into paid advertising on TikTok. They were very knowledgeable and adapted their approach to our specific industry. Their understanding of the platform and relationship with TikTok made the whole process much easier – we definitely wouldn’t have been able to get the results we did without them.

Turtle Bay

TRUSTED BY THE BIGGEST BRANDS ON TIKTOK

Worked With

TikTok doesn't reward polished. It rewards real.

The brands winning on TikTok aren't the ones with the biggest production budgets. They're the ones whose content feels native. We create content built for TikTok. Briefed from performance data, produced at platform speed.

UGC Video

Authentic, creator-style short-form video that feels native to the feed. The format TikTok users trust most and the one that converts.

Creator-Led Content

Creators from our Commerce Club briefed and activated for you. Category-matched, performance-briefed, and managed end to end.

Product Showcase

Demo-led content that puts your product front and centre. Unboxings, tutorials, before-and-afters. These formats are proven to drive intent on TikTok Shop.